Our Mission
To create the best organic fruit juice you haven’t made at home — but wish you could.
Juice that contains only pure organic fruit, pressed with care, without compromises — only true taste and vitality in every sip
Our Vision
We believe that we are what we eat, and that’s why we want our organic Live Juice to become an alternative to mass-market drinks.
To be a symbol of a conscious lifestyle — without additives, without compromises, and without extra processing
Values
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Freshness
We freeze the juice immediately after pressing to “pause” its freshness — and you can awaken it again whenever you want.
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Authenticity
The only ingredient in Live Juice is the organic fruit
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Respect for Nature
We work with pure organic fruits from verified sources, with care for the land
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Quality Through Simplicity
We believe that less is more — one organic fruit, one technology, one frozen moment of ripeness
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Honesty to the Customer
We don’t promise better taste than the fruit itself — we give you the organic fruit in a bottle.
Our Team
Drago & Gero
Founders of Istar Eco Consult — the company behind the Live Juice brand.
Drago was born on the shore of Srebarna Lake, in the village of Srebarna — a place where nature is part of everyday life. This deep connection to a natural way of living led him to Agricultural Economics, a field that combines his love for the land with an interest in economic processes and sustainable agriculture.
Over the years, he met his close friend and partner, Gero, with whom he has worked side by side in organic farming and trading organic products for more than 25 years.
With their accumulated experience, they created Live Juice — to show that when technology works together with nature, a product is born that is not only healthy but also delicious.
Our mission is to make organic food accessible, understandable, and desirable — not as a trend, but as a natural choice